As part of Lady Gaga's promotional campaign for Chromatica, I decided to make a digital boarding pass for fans to 'travel to Chromatica'. Once you scanned the barcode, it directed you to a link that pre-ordered the record.
Luckily, it was recognised by two big fan accounts on Twitter @gagadaily and @ladygaganownet who reposted the pass. This saw the pass be added to devices worldwide, over 100,000 people interacted with my personal tweet and nearly 15,000 people added the pass to their mobile devices.
@ladygaganownet also reposted the pass to their 50k followers on Instagram, where Gaga's manager replied with a "<3"